Loylogic.com
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Loyalty by the Billions
Sep 12, 2011
IdeaWorks by Jay Sorensen
IdeaWorks offers this report as a rebuttal to anyone who says, “Frequent flier programs cost too much money”.

icon IdeaWorks - Loyalty by the Billions
 
Card and Airline Rewards: ‘Till Death Do Us Part (Or Not)
Aug 03, 2011
PYMNTS
Some cardholders accumulate a staggering amount of points or airline miles and then die without having “spent” them.

icon Card and Airline Rewards: ‘Till Death Do Us Part (Or Not)
 
Customer Loyalty: Beyond Earning Miles
Jul 26, 2011
Hayton Lan
If customers don’t actively use loyalty programs they’re not as valuable as customers who do.

icon Hayton Lan - Customer Loyalty: Beyond Earning Miles
 
Lend or Spend
Jul 05, 2011
Roy Stephenson
If most of your card customers are transactors now, where is profit to come from?

icon Roy Stephenson - Lend or Spend
 
How Easy Is It To Use Your Loyalty Points?
Jun 03, 2011
Loyalty Magazine
Ask travelers what they most complain about with their chosen mileage reward scheme, and they will talk about the difficulty or otherwise of redeeming their miles.

icon Loyalty Magazine - How Easy Is It To Use Your Loyalty Points?
 
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